To validate, learn, and improve the experience, we launched the TELUS cart in phases — starting with accessories only, expanding to new phone and plan activations, and ultimately extending to all mobility customers. Due to technical limitations, the final solution required two separate checkout flows: one for accessories, and one for mobility.
During discovery, we captured all the Jobs to be Done for both the consumer and business. Once we prioritized the needs, we brainstormed features that would help accomplish them. We then began wireframing a few options and user tested to get validation.
From the product detail page, users can select their colour, size and quantity. After adding to cart, a notification dropdown confirms the action and the button changes to "Added to cart" for 3 seconds. The cart review page allows users to edit and confirm their order prior to checkout.
Users wanted more education about devices before deciding. Once they selected a phone, they could configure it and choose a plan. Due to technical limitations, the phones and accessories checkout flows couldn't be unified.
